We are all in this Together (edited)
I was browsing at the library.
Casually browsing at the library, I picked up a book. Yes. Right off the
stand. The display. That works, because I am concerned with
“messages.” The messages are packaged.
There must be some process by which they come to be in the package.
Browsing a book from the display stand like this, that package is what I am getting. The
books of a society make for a package, which is so we can promote our values.
stand. The display. That works, because I am concerned with
“messages.” The messages are packaged.
There must be some process by which they come to be in the package.
Browsing a book from the display stand like this, that package is what I am getting. The
books of a society make for a package, which is so we can promote our values.
Pick up your read. I suggest taking your pick from libraries or bricks-and-mortar stores because then your interactions are more tangible than if you are using technologies like the Internet.
When it is a physical experience, it all comes to you whole. I think Amazon knows, too, since there is a physical representation, which is going up on 34th street in New York City: You may get your experience of
Amazon books - in a more tangible way.
When it is a physical experience, it all comes to you whole. I think Amazon knows, too, since there is a physical representation, which is going up on 34th street in New York City: You may get your experience of
Amazon books - in a more tangible way.
When books are marketed like this, with greater interaction, it also provides a path towards seeing what printers and manufacturers want out of us. Everybody is human and everybody has desires. These must,
it seems to me, be expressed within the parameters of society or state. Human beings need to express themselves. Analysis of marketing provides a way to understand what the book printers and makers and
publishers desire, want, or need to say. How they are programming us. What do they want from us? It is not exactly a benign social intervention. They could want something totally rotten! The book I was looking at,
for example.
This one was by someone named Brannen. The title said, “The End of…” Ends of the… world. There was a nice pleasant cover. It was in color: the world may come to an end but that is perfectly alright, for we may
still be able to issue these nice books. That could be.
The world could come to an end. But still…all is well. These books basically say, “All’s well. The world goes on. Everything’s fine: books come out. I hope you’re having a nice time.” And Do Buy This.” The world works well;
we are going to put out some nice books. The
Ends of the world…Ha! -these guys are clever indeed.
it seems to me, be expressed within the parameters of society or state. Human beings need to express themselves. Analysis of marketing provides a way to understand what the book printers and makers and
publishers desire, want, or need to say. How they are programming us. What do they want from us? It is not exactly a benign social intervention. They could want something totally rotten! The book I was looking at,
for example.
This one was by someone named Brannen. The title said, “The End of…” Ends of the… world. There was a nice pleasant cover. It was in color: the world may come to an end but that is perfectly alright, for we may
still be able to issue these nice books. That could be.
The world could come to an end. But still…all is well. These books basically say, “All’s well. The world goes on. Everything’s fine: books come out. I hope you’re having a nice time.” And Do Buy This.” The world works well;
we are going to put out some nice books. The
Ends of the world…Ha! -these guys are clever indeed.
.
Access to the marketing provides me with information, and no less so than do words. These are messages. You can say that both form and content are messages. Some of the messages in the book are arranged by the clever writer; other messages are the marketing. So, the latter messages were arranged by the clever publishing firm. These are in the package together. The marketing aspect, including the “buyer experience,” contains a message. We may contrast that message with the stuffed-up one, which has been called, for clarity, the “content.” In any case, both are together. There is one package, and many. It’s all one big, sticky piece of chewing gum.
Why should we think any differently? A book is packaged content. It has something to say in words. Okay, sure. And that is ‘text.’ Or, we call that message the book’s “argument.” That is one argument or one phase of the argument. That is a message, a transmission. A particular book’s content/argument is therefore just one message among many. An individual gets messages. Any individual, in the course of a life, is getting many such messages, millions of them. That’s all the society does, is that it sends messages. Are we to think that the recipients, in the community - the recipients of all of the messages - keep marketing and content separate? Of course not. So wouldn’t it be better to say that the “marketing” is a cultural element and thus mixed with all the other cultural characteristics of a particular group of persons in society?
But it seems that it would be hard for persons to admit this. But when do we grow up? It is about time that we face up to the way we receive the messages transmitted to us within the culture we exist in: U. S. culture.
Or maybe international culture. Why bother to say U. S. culture? It probably has been no different at any time in history since Gutenberg’s press, but I think what is different is that the U. S. has been organized as a democracy and its people are subject to these forces. They will have a job to do in the next election. We have a responsibility to carry out the mandate of history.
Intellectuals need to come off the high road: they should possess a broader understanding of cultural forces. Come off the high road; get your feet wet.
